VICTORY

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Time is Short, so start every day with a VICTORY.

Reach for Rough Rider Coffee... Reach for VICTORY... Reach for AWESOME... Because YOU deserve it!!!

The Birthplace of Coffee - Ethiopia. A dark roasted varietal. A rich creamy roast that captures the sweetness of the fruit of the coffee bean (seed) as in the harvest from your favorite Champagne. A Bold Coffee. A Smooth Coffee. A Traditional Natural Dry Processed, Specialty Gourmet Coffee. Experience the "ORIGINAL" heirloom enjoyed by the first Europeans, and Americans, over 300 years ago - a simpler time, a cleaner time - A Rough Rider Coffee Time.

It's been said "Fortune favors the BOLD..." and that VICTORY can be elusive... 

But for the bold, "LIKE YOU," who "SEEK VICTORY", starting your day with a Cup of Bold, Smooth "AWESOME", a Cup of VICTORY, a Cup of Rough Rider Coffee, sets the soul to win. Surrounding yourself with a winning mindset is infectious and has been proven to achieve desired results. When you need a VICTORY, when you demand VICTORY, reach for "The Colonel's" own Rough Rider Coffee. 

You won’t find Rough Rider Coffee in stores or your local coffee shop. It can only be found here, at The Mad Moose Café, Home of Rough Rider Coffee and Mad Moose Roasting. A mile high, up in the Wasatch Mountains of Eden, Utah, we’ve created this exclusive brand for you - discerning Mad Moose customers, "Rough Riders," those who demand quality, who strive for "VICTORY." 

For folks who insist on the very best from themselves and from life. For those who understand the power of associating with all things that enable a winning spirit. And, more deeply, embracing the notion of what VICTORY is... for what is VICTORY... if not Happiness and Satisfaction... It’s all we serve.

Strive to be AWESOME. Reach for Rough Rider Coffee, and... 

"SEEK VICTORY"